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Thursday, April 13, 2017

Verification of Official Government Social Media Pages

I just returned from the third annual Government Social Media Conference (#GSMCON2017), where government officials and employees from across the country discuss new strategies for engaging their citizens and constituents. There were so many great sessions and I was pleased to participate in a session on legal issues with government use of social media. Some of the discussion at that session centered on strategies for dealing with impostor sites - i.e., Facebook or Twitter accounts that deliberately mislead the public into believing they are the official site. 

One strategy that any government site can implement very easily is to "verify" their page. Facebook, Twitter, and Instagram all offer verification  - you know an account is verified when you see the blue check mark. That check mark is not just for celebrities - these social media platforms offer verification for government entities. (Facebook was even offering to verify government pages on-site at the conference). 

If you are concerned about impostor sites or just want to make sure your visitors know they are on your "official" page, verification is a relatively painless process. Look out for the blue check mark.

Post Authored by Julie Tappendorf


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